Website Usability LIVE

You got them to your site, but its still not bringing in the business. Live Case Studies on improving the User Experience on your website.

Usability and user experience tests are an excellent way of discovering why your site is not performing like you thought it would. It is surprising to find out about what both web designers and marketers often miss, which are key ingredients of what your audience can see and not see on the website. How do usability best practices impact the success of your website? What are the key components to usability? In this session, you’ll learn the importance of having a website built with usability in mind from a sales and lead generation standpoint. With our panel of experts, we will cover the basics of usability and the role this concept plays in making these efforts successful with LIVE CASE STUDIES. Some of the topics we’ll cover include:

• What are the most important usability considerations?
• How are visitors getting lost or confused on your website?
• What are some of the best ways to find and understand your offer?
• How do you apply design-based thinking into your website?

PANELISTS

Dr. Joely Gardner | President | Human Factors Research

Asa licensed psychologist,Dr. Gardner captures the emotional essence of what customers consider a great experience. She then helps her clients tooperationalize that experience, measure and manage it.Dr. Gardner’s consulting clients range from startups in mobile technology and social networking to Fortune 100 companies. Clients include Intuit, Hewlett Packard, Quest Diagnostics Clinical Trials Division, Invitrogen, and Cricket Communications to name a few. Previously, she was the Director of Customer Experience Research for France Telecom R&D in San Francisco, and is the co-author of nearly 40 books with publishers such as Harper & Row, IDG, and QUE.

Jeof Bean | Principal | Del Mar Research & Consulting

Jeof specializes in increasing client growth, while decreasing the uncertainty and costs of product development and marketing. Jeof’s 20+ years of experience spans from small innovative technology companies to larger successful organizations like ComplianceMAX, ProMedia Wireless, LPL, AT&T / Bell Labs, and Quest Diagnostics. He has an M.S. in Business Management, a B.S. in Psychology / Marketing and has served as Adjunct Professor of Business Management and Marketing. Jeof is on the Board of Directors of the San Diego Software Industry Council's (SDSIC) User Experience Group and User Experience expert review panel; author of several marketing, business and product development articles; and a frequent guest speaker.

Frank Mead | former eCommerce Manager | Apple & Targus

Frank is a creative leader who has turned around business units in Fortune 250 companies, consulted to many start-ups and has created dominant, sustainable sales strategies across a variety of industries. Helping entrepreneurs in diverse industries such as dental care, restaurant, online music sales, musical artist management, and high-tech network security, provide Frank with visibility into which business practices work and which do not. Frank served as the eCommerce Sales and Marketing Manager at Targus, as the eCommerce Manager at Apple Computer and as a Marketing Manager at Gateway.