Today, companies need every edge they can get to strive in our current competitive marketplace. For many companies, custom software provides the edge they need. Improved productivity and efficiency leading to cost reductions, easier to use services leading to increased customer satisfaction and retention, a new needed product or service that is not available anywhere else. Unique to your company.

Custom developed software can provide all that and more. But it is a challenging process. With an industry average project success rate of 29%, there is a lot of room for improvement.

TechBiz Connection has assembled an expert panel with repeated proven project successes. Our pros have years of time and battle tested tricks and tips that lead to success in software development. Please join us and find out what it takes to develop successful software. And bring your questions. Take advantage of this unique opportunity to ask questions about your projects.

Moderator:

Jeff Reid | CIO | Printronix
At Printronix, Jeff has the global responsibility for Information Services where Cloud/SaaS Applications are heavily used, includingSalesForce.Com, Concur, Blackline, and Success Factors. Jeff keeps the business and IS worlds aligned, delivering value and technology to help the business be successful.

Panelists:

David Sperling | CTO | Smith Micro Software, Inc.
Mr. Sperling joined Smith Micro in April 1989 and assumed the Chief Technology Officer position in September 1999. Mr. Sperling began his professional career as a software engineer at the Company and currently manages its IP portfolio, directs internal software development processes, leads several innovation teams in the mobility space and also advises Mobile Network Operators worldwide on their software strategies. Mr. Sperling holds a B.S. degree in Computer Science and an MBA from the University of California, Irvine.

Dave Grant | CEO | Ad-Vantage Networks
David Grant is the CEO of Ad-Vantage Networks, that creates new revenues for internet network providers and a more targeted opportunity for advertising partners.

Mr. Grant has over a decade of startup experience and executive leadership in the Healthcare IT industry. His first healthcare startup, MEDeMORPHUS (Rx-Connect), was acquired but PacifiCare Health System in 2001 where he severed as CEO. Mr. Grant also served as Vice President of PacifiCare’s E-Solutions business. He later founded MedEfficient Healthcare Solutions, LLC, which reached profitability in 4 months and was CIO of AssistMed, Inc.

Mr. Grant was recognized as InfoWorld’s CTO of the Year finalist for technology innovations and has served as a technology strategist for well-known companies such as PacifiCare, Autobytel, Countrywide and Nestlé. Mr. Grant also serves as a board member or advisors for several companies including Ad-Vantage Networks, Inc., iXept, Inc., and UniversCel, Inc.

Geoffrey Van Haeren | CTO | Branded Online
Thought leader, strategic visionary, and entrepreneur with over 20 years experience in the delivery of business oriented technology. Formerly CTO of Digital River Globaltech, CTO of Commerce5 and Lead Architect at buy.com, Van Haeren is a seasoned technology executive with significant experience in sales, business development, operations, and information technology. He builtand successful exited of two technology companies.

Jack Bicer | CEO | Septium
Jack is the founder of Septium, a custom Web and Mobile App Development company and a Microsoft Partner. Prior to Septium, Jack held several CTO roles since 1996. A 30+ yearcustom software industry veteran, Jack is an industry expert in Android applications, SAAS/web software, and hybrid offshoring. Known as the “Father of Uninstall”, he invented the uninstall concept and wrote the first uninstaller. He is also credited with inventing the "Automated Software Updates". Jack holds a BSc in Communications Engineering from University of Kent, an MSc in Computer Science from George Washington University and attended the Pepperdine MBA program.