Internet Advertising
Staying Ahead of the Pack

Internet advertising tools are constantly changing and evolving. New techniques quickly become less effective as masses of advertisers converge on the latest online advertising tool and saturate the marketplace. In order to be successful, you need to be ahead of the pack.

Are you leveraging web communities, sponsorships, RSS feeds, and blogs to their fullest potential? Should you be investing in keywords? What other techniques will get you the results you want? Join TechBiz Connection as our expert panel reveals the latest tools for internet advertising success.

MODERATOR:

Ingram Micro | Carol Kurimsky | Vice President Marketing, North America
Carol Kurimsky serves as Vice President, Marketing, North America for Ingram Micro, with responsibility for all marketing in the US and Canada. Kurimsky joined Ingram Micro in January 2006 and brought with her nearly 20 years of progressive marketing leadership experience. Prior to joining Ingram Micro, she served for seven years as Senior Vice President, Marketing for Sage Software Inc. (formerly Best Software). Prior to her role at Sage Software, Kurimsky held marketing leadership positions with some of the world’s top marketing-driven companies, including Procter & Gamble, Pizza Hut and Quaker Oats.

Kurimsky received her MBA from Northwestern’s Kellogg Graduate School of Management and her Bachelor’s of Science in marketing from Indiana University.

EXPERT PANEL:

Michael Mascott | Senior Sales and Business Development Manager | Google
Michael's primary focus at Google is working with Fortune 500 Technology and Telecommunication companies on building integrated advertising programs that meet their objectives. He has worked with Google for 4 years and has over 10 years in advertising sales and business development experience. Prior to joining Google, Michael worked with CNET Networks and Ziff-Davis on both digital and print initiatives. In addition to his day-to-day responsibilities, he also works on the Google Grants team which provides eligible charitable organizations with in-kind keyword advertising using Google.

Rick Sharga | Vice President Marketing | RealtyTrac
Rick is responsible for brand management at RealtyTrac, an online real estate marketplace, and handles PR, IR and marketing communications activities for the company, which ranked 53rd in the 2006 Inc. 500 and 52nd in the 2006 Deloitte Fast 500. As a company spokesman, Rick is frequently quoted on real estate trends, and has appeared on NBC Nightly News, CNN, CBS and ABC World News. Prior to joining RealtyTrac in 2003, Rick built sales and marketing programs for companies such as DuPont, Fujitsu, Cox Communications and Toshiba, while holding management positions at Foote, Cone & Belding, Ketchum Communications and McGraw Hill.

Nina Burokas | Digital Branding and Marketing | The Next Paradigm
Nina has over 20 years of experience in the technology, telecommunications, and financial services industries, working with companies such as SBC, Nortel, Marconi and the Federal Reserve Bank. The theme of her career has been leveraging emerging trends and technologies for superior results. Currently that includes driving the adoption of blogs, podcasting, RSS, reputation aggregators and social communities as an alternative to traditional advertising and promotion vehicles.

John Capano | Vice President, Planning and Strategy | RiechesBaird
John is RiechesBaird’s lead strategist in the areas of non-traditional marketing and business development. In more than 15 years in marketing and business strategy, John has worked with high profile global clients including Pepsi-Cola, Reebok, Anheuser-Busch, Intel, Samsung, Coty, Sharp, General Motors, and Volvo. Prior to joining the agency business, he worked as a Vice President at Mabon Securities Corporation, where he was responsible for marketing and technology initiatives in New York and Europe. With this background, John brings a thorough understanding of new media and its impact on brand perception and strategy.

Lauren Damron | National Account Director | AOL Media Networks
With over 15 years in advertising sales, Lauren has focused on Internet sales for over eleven years at AOL. Lauren has spent years working with e-retailers like Gateway and Buy.com, games publishers including Playstation and various direct marketers. Her background also includes working with automotive, telecom, real estate, airline, and hotel clients, including Toyota, Lexus, BoostMobile, Marriott, and Delta. Lauren enjoys incorporating her experience from traditional media with the challenge of new technologies into cross platform campaigns.