Search Engine Advertising
Buying your Way to the Top, to Win!

Whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must. Learning not only how to drive qualified visitors to your site quickly and economically, but learning the strategies of the masters will allow you to win at this increasingly challenging form of marketing.

You will learn the BEST PRACTICES of pay-per-click (PPC) advertising on Google, Yahoo and MSN:

- What to do

- What not to do

- What to measure

- Outsourcing/In sourcing (or both)

This session will be presented by Michael Bonfils, President and Founder of SEM International, and will have something for everyone — beginners, intermediate and expert search engine marketers. It will also include the most up-to-date tips for gaining a competitive edge. Register early (sold out last year).

MODERATOR:

Michael Bonfils | President / Founder | SEM International
Michael Bonfils is the President of SEM International, a division of Hyper Interactive Corp., specializing in providing outsourced International search engine marketing management services for global advertising agencies and Fortune 500 firms. SEM International operates in the Asian, European and Latin American regions with a concentration on Google, Yahoo, MSN and other media properties. He is a speaker and writer on internet marketing technology and trends, having contributed his time to many major national publications and events. In addition to being the founder of a successful internet contextual advertising agencies which he sold in 2004, he has spent the last 11 years at the forefront of helping pioneer the search engine marketing industry. Mr. Bonfils sits on the Board of several organizations and previously served as the Vice President of Communications for the American Marketing Association (SOCAL).

PANEL:

Michael Mascott | Senior Sales and Business Development Manager | Google
Michael's primary focus at Google is working with Fortune 500 Technology and Telecommunication companies on building integrated advertising programs that meet their objectives. He has worked with Google for 4 years and has over 10 years in advertising sales and business development experience. Prior to joining Google, Michael worked with CNET Networks and Ziff-Davis on both digital and print initiatives.

Brian Dunn | Manager, Online Marketing | Toshiba America Information Systems
Brian has managed paid search programs since 2001, creating keyword marketing strategies to accomplish e-commerce, branding, and other objectives. In his current role with Toshiba America's laptop division, he oversees both paid and natural search, email marketing, and the company's in-house e-commerce initiatives. Previous to Toshiba, Brian worked for Epson America and online sports content pioneer sportsTALK.com.

Michael Behrens | Vice President, eMarketing | Webmetro
Since 1998 Michael Behrens has led WebMetro's efforts in the development and implementations of online marketing programs on behalf of our clients. He possesses a deep knowledge of the online marketing business as well as related tools and applications. Michael has directed and managed a wide cross section of online marketing programs for Fortune 1000's as well as emerging organizations ranging from travel to services and retail. Michael has been a presenter and panelist at several industry events including Ad-Tech, and is a recognized authority in search engine marketing.

Alan Edgett | Director, Strategy & Innovation | Experian
Alan Edgett heads Experian?s Direct to Small Business efforts within the Business Information Group and is responsible for a team of on line marketers and business development executives that support a variety of B2B and B2C web properties. Formerly, Alan held a number of on line marketing & business development roles at Akamai Technologies and Eteam.com. He was also a founding member of MarketWire.com. Alan holds an M.B.A from the Marshall School of Business at the University of Southern California, and is a passionate "intra-preneur". His current focus is integrating Web 2.0 methodologies into B2B environments.