SELL MORE IN 2008
An entrepreneurs guide to business planning

Sales, marketing, finance, business development – the list of things that need your attention as you look forward to next year can seem endless, but fear not, help is on hand. The most successful companies, small and large, don’t spend a disproportionate amount of their time planning. They execute aggressively and plan accordingly. We have assembled a panel of experts who will discuss how best to put together a working mans business plan for 2008 and increase your revenues. You need to focus on the things that you can control and will add value. Come and hear some pearls of wisdom that will help enable you do just that.

MODERATOR:

Paul Ulyett | Managing Director | RiechesBaird Strategy Group
Paul Ulyett specializes in enabling clients to generate sustainable, profitable revenue growth through brand aligned business strategy, business process reengineering, human performance improvement and customer relationship management. Clients include a wide range of companies including; Microsoft, FileNet, Kaiser Permanente, Blue Shield of California, The Trizetto Group, Dana Capital Management, Encore Credit Corporation, U.S. HealthWorks and American Airlines.

Prior to joining RiechesBaird Strategy Group Paul spent seven years at Oracle Corporation, most recently as Vice President, Global Marketing Programs. His responsibilities included the global marketing of Oracle's technology, applications, services and consulting products, a $10B business spanning nearly 100 countries. Paul also serves on the advisory board of Instancy, Inc., of Cary, North Carolina and on the Board of Directors of Kyliptix Solutions, of Irvine California and Knowledge Foundations, Inc., of Westminster, California.

PANEL:

John Capano | VP Strategy & Planning | RiechesBaird
With more than 15 years experience in marketing and business strategy, John has gained an astute view of the business landscape. Prior to joining RiechesBaird, John was head of the new media department at Innovative Artists Agency and a television packaging agent at the William Morris Agency. Prior to joining William Morris, John served as vice president for Mabon Securities Corporation, an investment bank in New York, where he was responsible for marketing and technology initiatives in North America and Europe. John is a member of the Board of Directors of ACG OC and currently serves as the Co-Chair of the Marketing Committee.

Mark Hartsell | President | Hartsell Consulting
Mark Hartsell is a management advisor that works directly with CEOs and business owners to grow their company to the next level. His expertise is in busines planning, sales, marketing, funding and mergers & acquisitions. Mark was previously the founder and CEO of Infocon America, an e-Commerce company that he funded, built and sold in 2003 to Digital River, a $2 billion market cap NASDAQ company. Prior, Mark Hartsell was Group Director of Consumer Products at Saban Entertainment/Fox Kids, Vice President of Sales & Marketing at Thomson Corporporation and Vice President/General Manager at McGraw-Hill. Mark Hartsell has a Masters Degree in Business from Loyola College in Baltimore, MD and did his undergraduate studies at the University of Maryland.

Bob Newkirk | Director Channel Development | Entellium
Newkirk is responsible for developing multi-channel partners and strategic alliances for Entellium's award-wining Customer Relationship Management (CRM) software and services: eSalesForce (on-demand/SaaS CRM), eMobile (mobile CRM) and Rave (smart-client CRM with "Gamer Influenced Design"). He oversees development of partner portals, manages go-to-market strategies and co-marketing relationships with leading distribution channel partners, wireless carriers and smart-phone manufacturers. Recently, he launched EARN -- a nationwide, referral-fee-based advisors network. Before joining Entellium, Newkirk worked with TrioTek (now BrightPoint) building the Verizon Wireless distribution channel of solution providers. Bob has more than 20 years of sales and business development leadership experience with companies such as Shell Oil, Occidental, Lyondell and Federal Mogul. He holds an undergraduate degree in marketing from Trinity University and an MBA from Lehigh University.

David Luke | President | The Growth Coach-Irvine Ca
David is the President and Owner of The Growth Coach-Irvine, a leading Business Coaching company. He works with small business owners on how to grow their business and balance their life by becoming a ‘Strategic Business Owner’. Prior to owning the Growth Coach, David was the founder of an Irvine based sales consultancy focused on implementing structured sales processes for small business owners. Prior to ISC, David was the COO of a OC based technology company and spent 20 years with Hewlett Packard where he was a Sales General Manager responsible for overall profitability of several industry sectors. Dave received a degree in Engineering from Arizona State University and lives in Irvine with his wife Karen.