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Marketing 101 - I need some of that!
Sustainable, organic growth in a company’s revenues requires
excellence in the creation and successful introduction of products and services
that provide customer value. Marketing plays a key role in this, but means many
and different things to different people - what are the various roles, models and
functions of marketing? What should be its role in the product creation / innovation
process?
You will learn some of the KEY marketing activities and disciplines you need to
consider implementing in your company, including:
- Brand strategy
- Lead generation and fulfillment programs
- Go-to-market strategies
- Marketing communications
- Public Relations
- Social & New Media initiatives
- Building the customer into your product creation process
MODERATOR:
Cara Good
| CEO |
WunderMarx|PR
Cara Good is a public relations executive and entrepreneur
with 17 years of experience in journalism, marketing, communications and public
affairs. She is a media expert who has been quoted or featured in numerous articles
and segments on business branding, the use of social media in public relations,
and the role of corporate social responsibility in brand-building. She also speaks
frequently to business, civic and academic organizations on these topics. She co-founded
WunderMarx|PR in 2002 and has grown it into one of the top four public relations
agencies in Orange County, Calif. WunderMarx|PR works with innovators to create
preference for their products, services and ideas through the development and communication
of their brands.
EXPERT PANEL:
Mark Friedman | Partner |
Cerius Interim Executive Solutions
Mark Friedman is an experienced, results - oriented executive
with over 25 years of proven success in managing Sales in a Call Center environment,
Sales Lead Management, Telemarketing Lead generation, Marketing and Customer Service.
Notably, world-renown consulting giant Accenture and the Distribution Research and
Education Foundation have recognized one of his programs as a Wholesale Distribution
Industry Sales “Best Practice”..
Barry George
| Executive Vice President |
Flybook
Barry has spent the last 26 years running innovative Marketing
and Sales organizations evangelizing the latest methods of moving information from
the data center to the user in the field. An early promoter of indirect or influence
marketing, Barry has developed sales models to reach the Fortune 500, retailers,
resellers and distributors. His career includes senior leadership positions at D-Link
Systems, Siemens and Toshiba. Barry devotes his free time to the training of inner
city youth for 21st Century blue collar jobs through his non-profit company Christian
Business Institute.
Holly O’Neill
| President
| Talking Business
Holly O’Neill leads a marketing consultancy that specializes
in focus groups, branding and brainstorming. Since launching Talking Business twelve
years ago, her insights and strategies have helped clients launch new products,
create influential brands and develop powerful advertising. She is recognized for
bringing innovation to marketing and market research.
Linda Zimmer
| President/CEO
| MarCom:Interactive
Linda Zimmer is a recognized expert at modernizing marketing,
communications and branding for contemporary audiences and social trends. Her firm,
MarCom:Interactive, serves an international clientele of corporate, non-profit and
public brands. She sits on the Advisory Board at Web Wise Kids and is a consulting
council member with the Gerson Lehrman expert network. |
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