Everyone loves David & Goliath stories about the little guy who takes on the bigger, more heavily armed opponent and wins. When the little guy uses unconventional tactics and surprises the opponent, it’s called guerrilla warfare. When some starry-eyed startup shocks the world with an underground marketing campaign that costs next to nothing but causes shockwaves for months, it’s called guerilla marketing. Guerilla marketing is unconventional; onlookers are targeted in unexpected places, which can make the idea that's being marketed memorable, generate buzz, and even spread virally. At this power-packed event you will learn B2B, B2C, web plus event guerrilla marketing tactics, where small size is actually an advantage instead of a disadvantage. Small organizations and entrepreneurs with limited budgets are often able to garner publicity more easily than large companies as they are closer to their customers and considerably more agile

MODERATOR

Bob Newkirk | VP | Net Global Marketing-WebCertain | Dana Point, CA
Bob Newkirk is in charge of growing global marketing services in North America for WebCertain. Bob has a 20 year history of repeated successes in Business Development, Channel Management and Sales and Marketing Management, including 12 years’ experience with technical products. Bob’s landed leading accounts, including HP, Sony, Boeing, TRW and Northrop Grumman in addition to forging strategic partnerships and alliances with Amazon, Intel, Microsoft and Verizon Wireless. Formerly as Director of Channel Development for Entellium (now Intuit), Bob spearheaded go-to-market strategies and programs with wireless carriers and OEM handset manufacturers for launching Mobile CRM as well as developed multi-channel partners and alliances for SaaS CRM Software. Prior to Entellium, Bob worked with TrioTek (now Brightpoint) building the Verizon Wireless B2B distribution channel of solution providers. Bob began his career working for Shell Oil, Occidental, Lyondell and Federal Mogul.

EXPERT PANELISTS:

David E. Johnson | CEO | Strategic Vision | Atlanta, GA
Bob Johnson has over 20 years of marketing experience has been featured in/on CNN, FOX News Channel, ABC, CNBC, Bloomberg Television, FOX Business Network, BBC, Bloomberg News, Investor’s Business Daily, USA Today, Wall Street Journal, New York Daily News, The Star Ledger, Atlanta Journal Constitution, San Diego Union Tribune, New York Post, and many more. Neil Cavuto has described him as “a marketing guru”.

Sam Haskin | Client Partner | Razorfish | Los Angeles, CA
Sam is responsible for managing and growing Razorfish’s Los Angeles portfolio of clients. Before joining Razorfish, he was the digital Group Account Director for MRM Worldwide where he worked across the San Francisco, Seattle, and Los Angeles offices. Prior to that, Sam was the Director of Interactive Services at Fluent Communications (now Story Worldwide), a global branded content and communications agency based in Seattle, where he worked with clients such as Lexus, T-Mobile, Eddie Bauer, and Microsoft. Sam has a Bachelors of Arts from the Evergreen State College and currently lives in Playa del Rey with his fiancée.

Lorrie Thomas | Marketing Therapist | Web Marketing Therapy | Santa Barbara, CA
Lorrie Thomas, M.A., is a web marketing expert and principal of a ten-person "wild web woman" marketing agency that helps small businesses get BIG by implementing healthy marketing. She speaks nationally, writes for well-known marketing publications and teaches Web Marketing Applications, Social Media Marketing and Search Engine Marketing Applications classes at UC Santa Barbara and Berkeley Extension. Ms. Thomas was on the founding team at ValueClick Media

Virginia Ginsburg | Marketing Consultant | Accordion Marketing | Los Angeles, CA
Virginia Ginsburg, founder of accordionmarketing, has an MBA from the University of Southern California and is currently (slowly) pursuing a Ph.D. in Marketing Psychology at UCLA. She has more than 12 years of experience as a senior marketing consultant, and has served as a trusted partner, coach and consultant to more than 100 sole proprietors, partnerships and corporations. Virginia provides strategic consulting and coaching to accordionmarketing clients and manages her team of excellent marketing professionals, graphic designers and copywriters in creating marketing that really works. She is a distinguished lecturer at USC and has also presented on the topic of Guerilla Marketing at UCLA, Azusa Pacific University, and various Chambers of Commerce and other networking groups throughout the Los Angeles and surrounding areas.