Paid Search Engine Marketing

Year 2010 Tips of the Trade for Buying & Converting your traffic on Google, Yahoo and Bing.

Whether you are a small business owner or a marketing manager for a large multinational corporation, taking advantage of paid search advertising is a must. Learning not only how to drive qualified visitors to your site quickly and economically, but learning the strategies of the masters will allow you to win at this increasingly challenging form of marketing.

You will learn the BEST PRACTICES of pay-per-click (PPC) advertising on Google, Yahoo and Bing:

The program will have something for everyone — beginners, intermediate and experts in search engine marketing. Register early (sold out last two years)!

MODERATOR

Paul Ulyett | COO | Kyliptix Solutions

Paul Ulyett is the COO of Kyliptix Solutions, Inc. providing small-to-medium business everywhere with everything they need to operate their sales, marketing, service and HR operations. Paul has some 25 years experience in the technology industry and has held senior positions at a number of companies including Oracle where he was Vice President, Global Marketing Programs. Prior to that he was responsible for Cognos’ Western US operations, he also held a senior operations position for the company in Europe. Paul founded Windsor Consulting which focused on business strategy and business process re engineering. He started his career in the Royal Navy as a control engineer.

PANELISTS

Michael Mascott | West Group Manager | Google

Michael's primary focus at Google is working with Fortune 500 Technology and Telecommunication companies on building integrated advertising programs that meet their objectives. He has worked with Google for 4 years and has over 10 years in advertising sales and business development experience. Prior to joining Google, Michael worked with CNET Networks and Ziff-Davis on both digital and print initiatives.

Kevin M. Ryan | CMO | WebVisible, Inc.

Kevin oversees corporate marketing, public relations, and creative services at WebVisible ; he also supervises purchasing and manages media across various ad networks. Formerly global content director for Search Engine Watch and Search Engine Strategies, Kevin is known throughout the world as an interactive marketing thought leader, particularly in search marketing. Widely quoted and recognized as an industry expert, he has appeared on CNN and been featured in The Associated Press, The Wall Street Journal, USA Today, and The New York Times. He has also published hundreds of articles on search and interactive marketing in industry publications such as iMedia, MediaPost, ClickZ, and Search Engine Watch. Kevin founded the strategic consulting firm Motivity Marketing, Inc. as well as Kinetic Results. He served as VP of interactive media for the Interpublic Group agency Wahlstrom Interactive.

David J. Rodecker | Founder & CTO | RelevantAds

David has lead internet application and marketing technology companies for over a decade. At RelevantAds, he formed a local-advertising product that highlights companies online, David led the development of Local.com a local search destination with over 4.4MM unique monthly visitors. As a founding partner at Mail2World he created an internet email service, growing it to 6.5MM hosted mailboxes with clients AOL/ICQ, EsMas, iVillage and NetIdentity. David has appeared on CNBC and TechTV evangelizing internet application services; he’s taught business marketing and science at USC, UCLA and Cal State Long Beach.

Nikki HM Jackson | Founder, President, Web Diva | Goldranking

Nikki oversees search marketing technology, business development, and day-to-day operations at Goldranking Website Marketing Agency, a search engine optimization website marketing firm that she founded in 1999. Throughout her extensive career in Search Engine Optimization Marketing, Nikki has been involved with a wide variety of clients and projects including Kiwanis International, Saddleback College, UC Irvine Extension, Cedars Sinai and The Brown Shoe Corporation. Additionally Nikki serves as Co-Director of Training and Education at the Orange County Search Engine Academy, an accredited center for Search Engine Optimization Certification. She also teaches website business and marketing through the UCI Extension. Nikki is a Google Adwords Specialist and Microsoft adExcellence Member. She was also recently nominated for the Orange County Business Journal's "Women In Business" Awards 2009.

Pierre Zarokian | President | Submit Express

Submit Express is an internet marketing firm that specializes in Search Engine Optimization. Pierre launched Submit Express in 1998, the same year that Google was launched. Pierre is regarded as an expert in the world of SEO and social media. He has been quoted extensively in Internet-marketing related articles, including articles published in The Wall Street Journal, Los Angeles Times, and Forbes. Recently Submit Express launched iClimber www.iclimber.com to offer Social Media Marketing and Content Writing services. The company was named to the Inc. 5,000 list of fastest-growing private companies, three years in a row (2007-2009).