TechBiz Connection
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21st Century Sales Strategies & Techniques| January 20th | Irvine, CA
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21st Century Sales
Strategies & Techniques
Prepare for the sales challenges of
the "New Normal".
Technology, globalization, and evolving concepts of brand loyalty are changing the
way business sells. Lowered market entry barriers are pervading global competitors
in every technology sector. The internet is educating your customers and prospects
to the differences in product features before they contact a vendors. The economy,
reduced head count, and the cost of travel is greatly restricting how we communicate
and build relationships with our customers. Fortunately, we have organized an outstanding
panel of seasoned sales professionals to discuss how you can prepare for the sales
challenges of the new normal.
MODERATOR
Don Hicks
| Director, Business Development | Quantum Leaders
Don Hicks has been a part of the Orange County technology
community since 1980. He currently provides strategic business development expertise
to emerging technology companies as Director of Business Development for Quantum
Leaders. Until recently, Don served as Executive Director of TechAmerica (formerly
AeA) Orange County Council, the largest association representing technology in the
country. Don serves on the board of directors for TechBiz Connection as well as
the board of advisors for TriTech SBDC and Chapman University Department of Math
and Computer Science.
PANELISTS
Bill Ernisse | Healthcare General Manager | Xerox
Bill supports the needs of Broadlane, Ascension, Kindred,
& Tenet Hospital. Ernisse is responsible for supporting the achievement of each
client by delivering value add Xerox services and solutions. He was named to this
position August 2007. Bill joined Xerox in 1970 as a financial analyst and has held
a number of key sales and management positions, including vice president of Worldwide
Training, vice president of Field Operations for Xerox's Western Region, vice president
and general manager of Xerox of Los Angeles Customer Business Unit, and most recently,
vice president of Marketing for Western Operation since 1999, earning Xerox's top
achievement award, the President's Award.
Tom Fedro
| President and CEO | Paragon Software Group
PSGC is a global software company focused on backup and
disaster recovery applications as well as a portfolio of system optimization tools
for servers and workstations. Tom has over 20 years experience in building sales
and marketing teams that specialize in penetrating new markets with complex, high
value software solutions. Prior to PSGC, Tom was EVP of Sales, Marketing and Operations
at FarStone Technology and before that he served as VP of Sales and Marketing for
the financial services technology firm, Micro General Corporation; at the time of
its acquisition by Fidelity Financial, it was the fastest growing, public, technology
company in Orange County. As a Chief Sales Officer he has been through the IPO process
and 6 acquisitions worth over $700M. Fedro earned his Bachelor's Degree in finance
and marketing from the University of Denver.
Will Crist
| CEO | Sandler Training
Will is a sales force developer, trainer and coach. His
Company, Sandler Training, is a leader in innovative sales and sales management
training. For over 40 years, Sandler has taught its distinctive, non-traditional
selling system and highly effective sales training methodology, which has helped
salespeople and sales managers take charge of the process. Will has worked on sales
projects with Fox Home Entertainment, Samsonite, Brooks-Rx, Sonnet Technologies,
Nelson Engineering, Alphabio, Naviant (an Internet software company) to name a few.
He specializes in helping companies build sales teams, improve sales management
with real accountability and drive sales growth.
Carl Diamond | Founder | Diamond Hazelton
Diamond Hazelton was founded as a boutique consulting
firm with the promise of delivering better conversion rates to e-commerce and lead
generation websites. Carl retired as a Vice President of Smith Barney in San Jose,
California. In 1998 he invested in an online motorcycle accessories business as
a co-founder with a minority interest. It was here that he got the "religion" of
conversion optimization, ultimately founding Diamond Hazelton to spread the word.
He is a strategist, by nature, and deeply enjoys helping people reach their business
goals.
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If you have questions for our panelists, please email them to Jack Bicer at president@TechBizConnection.org.
When: Wednesday,
January 20th 2010
Where:
2040 Main Street, 2nd FLoor, Irvine, CA 92614
MAP
Time: 6:00pm
- 9:00pm
Cost: $30 with early reservation, $40
at the door.
Parking:
Free.
To be notified of the future TechBiz Connection events, please subscribe to TechBiz Connection Mailing List. We usually send
2 or 3 emails a month.
RSVP now!
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