TechBiz Connection
| Website Usability LIVE
| February 17th
| Irvine, CA
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Website Usability LIVE
You got them to your site, but its still not bringing
in the business. Live Case Studies on improving the User Experience on your website.
Usability and user experience tests are an excellent way of discovering why your
site is not performing like you thought it would. It is surprising to find out about
what both web designers and marketers often miss, which are key ingredients of what
your audience can see and not see on the website. How do usability best practices
impact the success of your website? What are the key components to usability? In
this session, you’ll learn the importance of having a website built with usability
in mind from a sales and lead generation standpoint. With our panel of experts,
we will cover the basics of usability and the role this concept plays in making
these efforts successful with LIVE CASE STUDIES. Some of the topics we’ll cover
include:
- What are the most important usability
considerations?
- How are visitors getting
lost or confused on your website?
- What are some of the best
ways to find and understand your offer?
- How do you apply design-based
thinking into your website?
PANELISTS
Dr. Joely Gardner | President | Human Factors Research
Asa licensed psychologist,Dr. Gardner captures the emotional
essence of what customers consider a great experience. She then helps her clients
tooperationalize that experience, measure and manage it.Dr. Gardner’s consulting
clients range from startups in mobile technology and social networking to Fortune
100 companies. Clients include Intuit, Hewlett Packard, Quest Diagnostics Clinical
Trials Division, Invitrogen, and Cricket Communications to name a few. Previously,
she was the Director of Customer Experience Research for France Telecom R&D in San
Francisco, and is the co-author of nearly 40 books with publishers such as Harper
& Row, IDG, and QUE.
Jeof Bean
| Principal | Del Mar Research & Consulting
Jeof specializes in increasing client growth, while decreasing
the uncertainty and costs of product development and marketing. Jeof’s 20+ years
of experience spans from small innovative technology companies to larger successful
organizations like ComplianceMAX, ProMedia Wireless, LPL, AT&T / Bell Labs, and
Quest Diagnostics. He has an M.S. in Business Management, a B.S. in Psychology /
Marketing and has served as Adjunct Professor of Business Management and Marketing.
Jeof is on the Board of Directors of the San Diego Software Industry Council's (SDSIC)
User Experience Group and User Experience expert review panel; author of several
marketing, business and product development articles; and a frequent guest speaker.
Frank Mead
| former eCommerce Manager | Apple & Targus
Frank is a creative leader who has turned around business
units in Fortune 250 companies, consulted to many start-ups and has created dominant,
sustainable sales strategies across a variety of industries. Helping entrepreneurs
in diverse industries such as dental care, restaurant, online music sales, musical
artist management, and high-tech network security, provide Frank with visibility
into which business practices work and which do not. Frank served as the eCommerce
Sales and Marketing Manager at Targus, as the eCommerce Manager at Apple Computer
and as a Marketing Manager at Gateway.
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If you have questions for our panelists, please email them to Jack Bicer at president@TechBizConnection.org.
When: Wednesday,
February 17th 2010
Where:
2040 Main Street, 2nd FLoor, Irvine, CA 92614
MAP
Time: 6:00pm
- 9:00pm
Cost:
$30
with early reservation, $40 at the door.
Parking:
Free.
To be notified of the future TechBiz Connection events, please subscribe to TechBiz Connection Mailing List. We usually send
2 or 3 emails a month.
Register early, this event
is likely to sell out.
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